Literal Meaning

A feeling of guilt or humiliation caused by the awareness of wrong behavior

Actual Meaning

Expression of sympathy, like 'aww' or 'how sweet'

Context

Used when reacting to a heartwarming story or gesture.

Examples

• "'Ag, shame, the poor thing!' (Translation: Aww, the poor thing!)"

Tips

• NOT about embarrassment
• Sympathy expression
• Very common