?
ClearCommunicationAppDecode Communication
Workplace
Touch point
Used when analyzing customer experiences and feedback channels.
Literal Meaning
A point at which two objects come into contact with each other
Actual Meaning
Any interaction between a company and customer
Examples in Context

Marketing: 'We need to optimize every touch point.' (Translation: Improve every customer interaction)

Helpful Tips
  • 1Customer experience focus
  • 2Each interaction matters
  • 3Map the journey
Phrase Thesaurus
Similar words and synonyms for this phrase
customer interaction
contact point
customer touch
customer engagement
Related Phrases
Click to explore related phrases in our collection
Bedside manner
For visibility
Business as usual