Workplace
Touch point
Used when analyzing customer experiences and feedback channels.
Literal Meaning
A point at which two objects come into contact with each other
Actual Meaning
Any interaction between a company and customer
Examples in Context

Marketing: 'We need to optimize every touch point.' (Translation: Improve every customer interaction)

Helpful Tips
  • 1Customer experience focus
  • 2Each interaction matters
  • 3Map the journey
Phrase Thesaurus
Similar words and synonyms for this phrase
customer interaction
contact point
customer touch
customer engagement
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