Used when analyzing customer experiences and feedback channels.
Literal Meaning
A point at which two objects come into contact with each other
Actual Meaning
Any interaction between a company and customer
Examples in Context
Marketing: 'We need to optimize every touch point.' (Translation: Improve every customer interaction)
Helpful Tips
1Customer experience focus
2Each interaction matters
3Map the journey
Phrase Thesaurus
Similar words and synonyms for this phrase
customer interaction
contact point
customer touch
customer engagement
Related Phrases
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Bedside manner
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Business as usual
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