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ClearCommunicationAppDecode Communication
Workplace
Gain traction
Discussing whether something is catching on
Literal Meaning
To acquire a hold or grip on a surface that allows for movement or progress
Actual Meaning
When an idea or initiative starts to get support or momentum
Examples in Context

Marketing: 'The campaign is gaining traction.' (Translation: It's starting to work)

Helpful Tips
  • 1Momentum is building
  • 2Keep pushing
  • 3Signs of success
Phrase Thesaurus
Similar words and synonyms for this phrase
build momentum
gather support
pick up steam
gain ground
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